Indian Streams Research Journal

Volume : VI, Issue : XI, December - 2016

A COMPERATIVE STUDY OF CONSUMER BEHIVIOUR TOWORDS DIGITAL MARKETING & TRADITIONAL MARKETING

Dr. T. G. Mirge , None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Internet plays an important role in our day to day life .We use internet daily almost for single work. Before buying product .the consumer perception of buying products are changing day by day.

Keywords :

• Consumer Behavior,
• Marketing,
• Digital,
• Traditional,
• Advertising,
• Influence.

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References :

1. International Journal of Research in Marketing, 2017 – Elsevier earliest papers in this list, and added a few most frequently cited papers in that topic to discuss under each topic making up our review. To this list we also … Finally, as the outcome of the marketing actions and strategies, we examine the overall impact of digital technologies in …
2. J Wolny, N Charoensuksai - Journal of Direct, Data and Digital Marketing …,

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