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Volume : IV, Issue : V, June - 2014

ASEGMENT A TION STUDYOF WOMEN CONSUMERS IN SALEM BASED ON THEIR CONSUMPTION P A TTERN OFREADY -TO-EA TFOOD

Shilpa Gopal, -

By : Laxmi Book Publication

Abstract :

Food is something that people consume on a daily basis. Undoubtedly food accounts for the largest share of consumer spending. An interesting feature of the time- starved modern Indian consumer is that, they are in no mood to spend an hour in the kitchen preparing food, and thus they are now adopting a new eating habit to suit their lifestyle. Ready-To-Eat Food is a result of this new shift. Though these products are well known for their convenience and taste, health is definitely taking precedence among consumers who are making this shift in the food products. Segmenting the market is an important marketing strategy adopted by the marketer and when it comes to Ready-To-Eat Food, segmentation based on lifestyle can be applied to develop proper marketing strategies. Thus the present study aims to profile the Ready-To-Eat Food consumer lifestyles segments with special reference to Salem, a growing metropolitan city in T amilnadu. The study will explore new highlights in the field of segmentation.

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    Cite This Article :

    Shilpa Gopal, -(2014). ASEGMENT A TION STUDYOF WOMEN CONSUMERS IN SALEM BASED ON THEIR CONSUMPTION P A TTERN OFREADY -TO-EA TFOOD. Indian Streams Research Journal, Vol. IV, Issue. V, http://isrj.org/UploadedData/4829.pdf

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