Volume : IV, Issue : V, June - 2014 MARKETING CHALLENGES FOR MSMES IN INDIA AStudy on the T erracotta and Pottery Craft Cluster of AsharikandiGaurav Dutta , - By : Laxmi Book Publication Abstract : T erracotta Art in India has been flourishing since the time of Indus V alley Civilization.
V arious excavations at 'Mohenjodaro' and 'Harappa' have unearthed several terracotta items in the form
of various figures and figurines. In India this art is considered mystical as it incorporates the five gifts of
the mother nature- air , fire, water , earth and ether . In a number of states in India, such as, T amil Nadu,
Rajasthan, Gujarat, Madhya Pradesh, W est Bengal and Assam, the terracotta figures still have a lot of
prominence and represent the historic and cultural significance of this traditional art. In India, the single
largest cluster where both T erracotta and Pottery crafts are found and practiced in traditional way is
Asharikandi (Madaikhali) craft village which is also known as T erracotta Craft Village. The cluster is
registered under the MSME- DI, Guwahati, Assam. But as a result of various marketing problems and
inadequate marketing initiatives, the commercial potential of the unique art of this cluster still lay
untapped. Hence, the study attempts to bring into light the various issues and challenges in marketing of
the products manufactured in this cluster . The study is based on both primary and secondary data. Keywords : Article : Cite This Article : Gaurav Dutta , -(2014). MARKETING CHALLENGES FOR MSMES IN INDIA AStudy on the T erracotta and Pottery Craft Cluster of Asharikandi. Indian Streams Research Journal, Vol. IV, Issue. V, http://isrj.org/UploadedData/4882.pdf References : - Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Zaidi. Lubina. (2013). “Problems affecting the growth of small and Medium Enterprises (SMEs) in India”. International Conference on T echnology and Business Management, March, 2013.
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Satpathi. Dr.Milan Kanti. (201 1). “T erracotta Craft of Panchmura: Problems and Possibilities”
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Sah. Rakesh. (201 1). Ashirakandi Cluster Interactive Design Research and Need Assessment Survey- Cluster Level Report, MSME Scheme, 2011 Internet Websites.
- Foundation for MSME Clusters (2007), “Policy and Status Paper on Cluster Development in India”.
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