Volume : V, Issue : IX, October - 2015 A STUDY ABOUT "THE CUSTOMERS PERCEPTION TOWARDS THE SERVICE QUALITY OF VODAFONE" IN MADURAI DISTRICT. L. Julius Santhanam , C. Swarnalatha By : Laxmi Book Publication Abstract : The Project entitled "A STUDY ABOUT "THE CUSTOMERS PERCEPTION TOWARDS THE SERVICE QUALITY OF VODAFONE" IN MADURAI DISTRICT is carried out with on objective to determine the consumer satisfaction on Vodafone service providers services in Madurai District and to find out the consumers mentality towards using the services. The research type used in this study is descriptive research. Data were collected by survey method though structured questionnaire with both opened and closed ended questions. For distribution of questionnaire to the consumer convenience sampling method was used to select the customers and the survey was taken among those selected users. After collecting the data from the respondents it was analyzed using Simple Percentage and Chi – Square Tests method used for analyzing the collected data. Keywords : Article : Cite This Article : L. Julius Santhanam , C. Swarnalatha(2015). A STUDY ABOUT "THE CUSTOMERS PERCEPTION TOWARDS THE SERVICE QUALITY OF VODAFONE" IN MADURAI DISTRICT. . Indian Streams Research Journal, Vol. V, Issue. IX, http://isrj.org/UploadedData/7220.pdf References : - C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
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- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
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- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
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- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
- C.R. Kthari, "Research Methodology Methods and Techniques", Wispha Prakashan, New Delhi, Second Edition, 2002.
- Aaker, D.A., 1991. Managing brand equity. New York: Free Press New York.
- Jensen, J.M. and T. Hansen, 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management, 15(7): 442 – 449.
- Organ, R.M. and S.D. Hunt, 1994. The commitment – trust theory of relationship marketing. Journal of Marketing. 58: 20 – 38.
- Kotler, P and G. Armstrong 2010. Principles of marketing, 13th Edition., New Jersey; Prentice Hall.
- Dick, A.S. and Basu, 1994. Customer loyalty towards an integrated framework. Journal of the Academy of Marketing Science, 22(2): 99 – 113.
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