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Volume : V, Issue : X, November - 2015

BRAND LOYALTY AND CUSTOMER SATISFACTION: A STUDY ON BIG C MOBILES PVT LTD LARGEST RETAIL CHAIN IN ANDHRA PRADESH, INDIA.

P. Phani Bhaskar, D. Prasanna Kumar

By : Laxmi Book Publication

Abstract :

The retail scenario is one of the fastest growing industries in India over the last 15 years. It comprises of organized retail and UN organized retail sector. Traditionally the retail market in India was largely unorganized however with changing consumer preference, organized retail is gradually becoming popular organized retail in India is expected to grow 25-30% yearly. Organized retailing provides an ideal shopping experience through consumer preference analyses, excellent ambience and choice of merchandise. Changing life styles, strong income growth and favorable demography are the drivers for the fast growth of this sector. This paper makes an attempt to find store loyalty of customers in organized retail format and to find out the cause and extent of satisfaction of consumers in the outlet.

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Cite This Article :

P. Phani Bhaskar, D. Prasanna Kumar(2015). BRAND LOYALTY AND CUSTOMER SATISFACTION: A STUDY ON BIG C MOBILES PVT LTD LARGEST RETAIL CHAIN IN ANDHRA PRADESH, INDIA.. Indian Streams Research Journal, Vol. V, Issue. X, http://isrj.org/UploadedData/7307.pdf

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  64. Mr. L. Gopal Krishnan, Dr. S. Varadaraj, An empirical analysis on consumer satisfaction and store loyalty in organized food and grocery retailing with special reference to Coimbatore city.
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  72. Surajit Dey, Dr. Sameena Rafat, Alam Sageer, Retailers & customers: problems and perspectives.
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  74. Swapna pradhan (2004) “ Marketing Management” New Delhi, Tata McGraw Hill.
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  78. Yuvarani (2009) Indian Retail scenario.
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  80. Surajit Dey, Dr. Sameena Rafat, Alam Sageer, Retailers & customers: problems and perspectives.
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