Indian Streams Research Journal

Volume : V, Issue : XI, December - 2015

OBJECTIFICATION OF WOMEN AND ITS IMPACT ON THE INDIAN SOCIETY

Manisha Chotrani , Meeta Mathur

By : Laxmi Book Publication

Abstract :

Advertisements of both kinds, print as well as television is an influential method, used by the marketers to persuade, manipulate and shape the psychology of the viewers. This is known as media ecology. The marketers create a delusionary environment, which influences most of us. The images and videos of women in such advertisements are objectified in a manner, which has a negative influence on the society, leading to problems such as lower self-esteem, depression, distractions, psychological disorders and sexual crimes.

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References :

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25. Campbell (2003). The objectification of women in advertising: what are the affects on society? w.itcconline.net/lukas/handouts/paper1.doc
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28. Fredrickson, Barbara L. and Tomi-Ann Roberts. “Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks.” Psychology of Women Quarterly 21(1997): 173-206. 22 Apr 2009
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31. Burt, M. R. (1980). Cultural myths and supports for rape. Journal of Personality and Social Psychology, 38, 217–230
32. Campbell (2003). The objectification of women in advertising: what are the affects on society? w.itcconline.net/lukas/handouts/paper1.doc
33. Campbell (2003). The objectification of women in advertising: what are the affects on society? w.itcconline.net/lukas/handouts/paper1.doc
34. Fredrickson, Barbara L. and Tomi-Ann Roberts. “Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks.” Psychology of Women Quarterly 21(1997): 173-206. 22 Apr 2009
35. Beckwith, J.B.(1994).Terminology and social relevance in psychological research on gender. Social behavior and Personality, 22,329-336.

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