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Volume : VI, Issue : X, November - 2016

RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY

Dr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan

By : Laxmi Book Publication

Abstract :

The banking industry has been facing new challenges and risks for the past few years. The purpose of this study is to beinvestigated the relationship between service quality and customer loyalty in banking sector.

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Cite This Article :

Dr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan(2016). RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY. Indian Streams Research Journal, Vol. VI, Issue. X, http://isrj.org/UploadedData/9026.pdf

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