Volume : VI, Issue : X, November - 2016 RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTYDr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan By : Laxmi Book Publication Abstract : The banking industry has been facing new challenges and risks for the past few years. The purpose of this study is to beinvestigated the relationship between service quality and customer loyalty in banking sector. Keywords : - Reliability,
- Assurance,
- Responsiveness,
- Empathy and Customer loyalty.
- Reliability,
- Tangibility,
- Assurance,
- Tangibility,
- Tangibility,
- Empathy and Customer loyalty.
- Empathy and Customer loyalty.
- Responsiveness,
- Assurance,
Article : Cite This Article : Dr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan(2016). RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY. Indian Streams Research Journal, Vol. VI, Issue. X, http://isrj.org/UploadedData/9026.pdf References :
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