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Volume : VII, Issue : IV, May - 2017

AN EMPIRICAL STUDY ON ADOPTION OF DIGITAL FINANCIAL PRODUCTS IN INDIA

Bilal Ahmad Sheikh, Dr. P. Rajmohan

By : Laxmi Book Publication

Abstract :

Digital Banking has brought an electronic revolution in the global banking sector. The flexible nature of these communication channels has helped in leveraging a variety of banking activities.

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Cite This Article :

Bilal Ahmad Sheikh, Dr. P. Rajmohan(2017). AN EMPIRICAL STUDY ON ADOPTION OF DIGITAL FINANCIAL PRODUCTS IN INDIA. Indian Streams Research Journal, Vol. VII, Issue. IV, http://isrj.org/UploadedData/9680.pdf

References :

  1. Gupta,P.K,(2008).Internet banking in India: consumer concerns and bank strategies. Global Journal of Business Research, 2(1), 43-51.
  2. Ajzen, I.(2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 3(2), 665-683.

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