Volume : VII, Issue : IV, May - 2017 AN EMPIRICAL STUDY ON ADOPTION OF DIGITAL FINANCIAL PRODUCTS IN INDIABilal Ahmad Sheikh, Dr. P. Rajmohan By : Laxmi Book Publication Abstract : Digital Banking has brought an electronic revolution in the global banking sector. The flexible nature of these communication channels has helped in leveraging a variety of banking activities. Keywords : Article : Cite This Article : Bilal Ahmad Sheikh, Dr. P. Rajmohan(2017). AN EMPIRICAL STUDY ON ADOPTION OF DIGITAL FINANCIAL PRODUCTS IN INDIA. Indian Streams Research Journal, Vol. VII, Issue. IV, http://isrj.org/UploadedData/9680.pdf References : - Gupta,P.K,(2008).Internet banking in India: consumer concerns and bank strategies. Global Journal of Business Research, 2(1), 43-51.
- Ajzen, I.(2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 3(2), 665-683.
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