N. Nagarathinam Assistant Professor and Ph.D., Part-Time Research Scholar, PG. and Research Department of Commerce and Management Studies, 197-SUDHARSAN COLLEGE OF ARTS AND SCIENCE, (Affiliated to Bharathidasan University, Tiruchirappalli-24) Perumanadu Post, Pudukkottai District of Tamilnadu. ayisrj2011@gmail.com Author's Introduction :N. Nagarathinam is working as Assistant Professor and Ph.D., Part-Time Research Scholar at PG. and Research Department of Commerce and Management Studies in 197-SUDHARSAN COLLEGE OF ARTS AND SCIENCE a (Affiliated to Bharathidasan University, Tiruchirappalli-24) Perumanadu Post, Pudukkottai District of Tamilnadu. Research Contribution in ISRJ :
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