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Volume : II, Issue : X, November - 2012

IMPLICATION OF MARKETING PLAN: FOR MARKETING LIBRARY AND INFORMATION SERVICES

V. A. NAIKWADI AND P. M. CHASKAR

Published By : Laxmi Book Publication

Abstract :

The paper describes the meaning and purpose of marketing in academic libraries and discusses five laws of library science in the view of marketing. It also describes marketing process, its development and implication of marketing plan, and list of the tools and techniques for marketing.

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Cite This Article :

V. A. NAIKWADI AND P. M. CHASKAR, (2012). IMPLICATION OF MARKETING PLAN: FOR MARKETING LIBRARY AND INFORMATION SERVICES. Indian Streams Research Journal, Vol. II, Issue. X, http://oldisrj.lbp.world/UploadedData/1596.pdf

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