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Volume : II, Issue : XI, December - 2012

AN EMPIRICAL STUDY OF SERVICE QUALITY IN MEENAKSHI MISSION HOSPITAL AND RESEARCH CENTER, MADURAI

V.P. SRIRAM AND K. SANKAR GANESH

Published By : Laxmi Book Publication

Abstract :

Service Quality is the one among the major hard core concept in marketing of services. Hospital Marketing is an important sector where service quality aims to full fill the expectation level of services to the patients. This paper focuses to study the satisfaction of the patients towards the services offered by the Meenakshi Mission Hospital and Research Centre, Madurai. This descriptive study of nature since it explains about the nature of the situation prevailing. Primary data were collected from the one hundred and fifty patients on the basis of convenience sampling technique. Data were collected from the respondents through a well structured questionnaire. In this study the researcher has incorporated descriptive statistics, chi-square tests and gap score analysis. The findings of this research are designed in such a way that it focuses on understanding the expectations of the respondents, assessment of service quality offered to the respondents and completely focuses on service quality dimensions and to find out which dimension has high and low importance in Meenakshi Mission Hospital and Research Centre . The Outcome of the research study tries to suggest the ways to improve their services towards patients.

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Cite This Article :

V.P. SRIRAM AND K. SANKAR GANESH, (2012). AN EMPIRICAL STUDY OF SERVICE QUALITY IN MEENAKSHI MISSION HOSPITAL AND RESEARCH CENTER, MADURAI. Indian Streams Research Journal, Vol. II, Issue. XI, http://oldisrj.lbp.world/UploadedData/1737.pdf

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