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Volume : III, Issue : VII, August - 2013 A Study On Buying Behavior Of Customers Towards Life Insurance In Kolhapur Arvind Shamrao Gaikwad And S. G. Vibhute Published By : Laxmi Book Publication Abstract : Insurance industry is in a turbulent situation. This study will facilitate the insurance companies to know
the opinions of customers regarding insurance industry and specifically opinions towards traditional and ULIP
plans. Along with this, the company and advisors would understand the exact demand of samples, the parameters of
customer satisfaction, factors customers consider while selecting the policy and opinions on advisors advocacy by
which company and advisors can design their sales program, sales speech, local strategies and the like. A study was
conducted among policy holders in Kolhapur city, India. The researcher concluded that the LIC is the major player
amongst sample customers. Traditional plans are preferred more by samples followed by ULIP and customer's
preferences for selecting the insurance company are inclined towards service quality, reputation, trustworthiness
and future plans/vision of a company. Keywords : Article : Cite This Article : Arvind Shamrao Gaikwad And S. G. Vibhute, (2013). A Study On Buying Behavior Of Customers Towards Life Insurance In Kolhapur. Indian Streams Research Journal, Vol. III, Issue. VII, http://oldisrj.lbp.world/UploadedData/2748.pdf References : - A. R. Krishnan, R. S. (Sept 2012). Customer Satisfaction With Reference of HDFC Standard. Journal Of Business Management And Research , 56-59
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