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Volume : II, Issue : II, March - 2012

A STUDY OF CONSUMER GOODS MARKETING TO INDIAN RURAL CONSUMERS

R.L.Laddha

Published By : Laxmi Book Publication

Abstract :

The rise of rural market has been the most important marketing phenomenon of 1990s, providing volume growth to all leading companies. Many corporate have been trying to get a grip on the rural markets, but the challenges are many: how to make the product affordable, how to penetrate villages with small population, connectivity , communication, language barrier, spurious brands etc.

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Cite This Article :

R.L.Laddha, (2012). A STUDY OF CONSUMER GOODS MARKETING TO INDIAN RURAL CONSUMERS. Indian Streams Research Journal, Vol. II, Issue. II, http://oldisrj.lbp.world/UploadedData/758.pdf

References :

  1. Ramkshen Y, Rural and Agricultural marketing, JAICO publishing house, Second Edition.
  2. Awadesh Kumar Singh and Satyaprakash Pande, Rural Marketing, Indian Perspective, New Age International
  3. Survey, Field work and observation.
  4. www.icmrindia.org
  5. http://knowledge.wharton.upenn.edu/india.artic le.cfm

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