Indian Streams Research Journal

Volume : XIV, Issue : II, March - 2024

"EXPLORING THE INVOLVEMENT AND SATISFACTION OF BANCASSURANCE CUSTOMERS: A STUDY ON STATE BANK OF INDIA"

Parvathi Yenpusi D/o Bheem Reddy, Dr. Babita Tyagi

By : Laxmi Book Publication

Abstract :

Bancassurance, the integration of banking and insurance services, has emerged as a key distribution channel for insurance products in India. As one of the country’s largest public sector banks, the State Bank of India (SBI) plays a leading role in delivering these services to a wide and diverse customer base.

Keywords :

• Customer Involvement,
• State Bank of India (SBI),
• Insurance Distribution,
• Customer Satisfaction,
• Bancassurance,
• Financial Services,
• Service Quality,
• Customer Engagement,
• Banking and Insurance Integration,
• Customer Experience.

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References :

1. Aggarwal, V. (2015). Bancassurance: A new dimension in insurance services. International Journal of Research in Management & Business Studies, 2(3), 35–38.
2. Anitha, N., & Kumar, S. (2016). Customer perception towards bancassurance services: A study with reference to Indian banking sector. IOSR Journal of Business and Management, 18(3), 65–70. [https://doi.org/10.9790/487X-1803026570](https://doi.org/10.9790/487X-1803026570)

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