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Volume : XIV, Issue : II, March - 2024

WOMEN AS PURCHASERS: A SOCIOLOGICAL STUDY OF CONSUMER BEHAVIOR AMONG SERVICING WOMEN

Chandrashekhar S/o Mallappa, Dr. Arvind Sirohi

By : Laxmi Book Publication

Abstract :

This study explores the consumer behavior of servicing women, examining how their social roles, economic status, and cultural expectations shape their purchasing decisions.

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Cite This Article :

Chandrashekhar S/o Mallappa, Dr. Arvind Sirohi(2024). WOMEN AS PURCHASERS: A SOCIOLOGICAL STUDY OF CONSUMER BEHAVIOR AMONG SERVICING WOMEN. Indian Streams Research Journal, Vol. XIV, Issue. II, http://isrj.org/UploadedData/11455.pdf

References :

  1. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste (R. Nice, Trans.). Harvard University Press.
  2. Bettany, S., Daly, R., Jones, B., & Woodruffe-Burton, H. (2010). The impact of gender, family and relationship dynamics on consumption. Gender and Consumer Behavior, 11, 168–174.

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