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Volume : XIV, Issue : II, March - 2024

CONSUMER FINANCE IN INDIA: MARKETING TRENDS WITH EMPHASIS ON HOUSING LOANS

Shalini P. D/O Kotresh P., Dr. Babita Tyagi

By : Laxmi Book Publication

Abstract :

Consumer finance in India has witnessed rapid expansion over the past two decades, driven by rising disposable incomes, financial sector liberalization, and the growing aspirations of a young and urban population.

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Cite This Article :

Shalini P. D/O Kotresh P., Dr. Babita Tyagi (2024). CONSUMER FINANCE IN INDIA: MARKETING TRENDS WITH EMPHASIS ON HOUSING LOANS. Indian Streams Research Journal, Vol. XIV, Issue. II, http://isrj.org/UploadedData/11473.pdf

References :

  1. Batra, R., & Kazmi, S. H. H. (2019). Consumer Behaviour: Text and Cases.
  2. Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2022). Marketing Management: A South Asian Perspective.
  3. Gupta, S. L., & Mittal, A. (2020). Advertising and Marketing in Emerging Economies.

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