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Volume : XII, Issue : XI, December - 2022

THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON E-COMMERCE SUCCESS

Mr. Tushar Ambadas Galbote, None

By : Laxmi Book Publication

Abstract :

The rapid growth of e-commerce has transformed global business operations by introducing new transaction patterns, customer engagement methods, and digital innovations. In this highly competitive and technologically evolving environment, leadership plays a crucial role in shaping organisational adaptability and long-term success.

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Cite This Article :

Mr. Tushar Ambadas Galbote, None(2022). THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON E-COMMERCE SUCCESS. Indian Streams Research Journal, Vol. XII, Issue. XI, http://isrj.org/UploadedData/11556.pdf

References :

  1. Avolio, Bruce J., and Bernard M. Bass. Improving Organizational Effectiveness Through Transformational Leadership. Sage Publications, 1994.
  2. Bass, Bernard M. Leadership and Performance Beyond Expectations. Free Press, 1985.

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