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Volume : XI, Issue : XII, January - 2022 THE ROLE OF MANAGERIAL INTELLIGENCE AND MARKET INSIGHT IN ENHANCING E-COMMERCE PERFORMANCE Nagaveni D/O Madhavreddy, Dr. Manoj Kumar Agarwal By : Laxmi Book Publication Abstract : In the rapidly evolving digital marketplace, e-commerce enterprises face mounting pressure to optimize performance, enhance customer satisfaction, and maintain competitive advantage. Keywords : Article : Cite This Article : Nagaveni D/O Madhavreddy, Dr. Manoj Kumar Agarwal(2022). THE ROLE OF MANAGERIAL INTELLIGENCE AND MARKET INSIGHT IN ENHANCING E-COMMERCE PERFORMANCE. Indian Streams Research Journal, Vol. XI, Issue. XII, http://isrj.org/UploadedData/11681.pdf References : - Barney, J. (1991). Firm resources and sustained competitive advantage.
- Goleman, D. (1998). Working with Emotional Intelligence.
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