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Volume : V, Issue : IX, October - 2015

CUSTOMER SATISFACTION AND SERVICE QUALITY IN DEPARTMENTAL STORES: A STUDY OF HYDERABAD KARNATAKA REGION

Karighulappa S/O Malappa, Dr. Rajesh

By : Laxmi Book Publication

Abstract :

Customer satisfaction and service quality are pivotal factors influencing the success and sustainability of businesses, particularly in the retail sector.

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Article :


Cite This Article :

Karighulappa S/O Malappa, Dr. Rajesh(2015). CUSTOMER SATISFACTION AND SERVICE QUALITY IN DEPARTMENTAL STORES: A STUDY OF HYDERABAD KARNATAKA REGION. Indian Streams Research Journal, Vol. V, Issue. IX, http://isrj.org/UploadedData/11704.pdf

References :

  1. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality.
  2. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality.

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