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Volume : XVI, Issue : IV, May - 2026

FROM LIKES TO PURCHASES: HOW SOCIAL MEDIA IS DRIVING MODERN E COMMERCE

Dr. Sunil Prabhakar Vanjare , None

By : Laxmi Book Publication

Abstract :

Social media is revolutionizing the e-commerce space, giving rise to the notion of ‘social commerce.’ The lines between social, interaction, and commercial transaction, have thus been eroded.

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Cite This Article :

Dr. Sunil Prabhakar Vanjare , None(2026). FROM LIKES TO PURCHASES: HOW SOCIAL MEDIA IS DRIVING MODERN E COMMERCE. Indian Streams Research Journal, Vol. XVI, Issue. IV, http://isrj.org/UploadedData/11809.pdf

References :

  1. Alrumiah, Sarah S., and Mohammed Hadwan. “Implementing Big Data Analytics in E-Commerce: Vendor and Customer View.” IEEE Access, vol. 9, 2021, pp. 37281-37286.
  2. Budiono, Arief, et al. “Consumer Legal Protection Against Default in Buying and Selling E-Commerce.” JUSTISI, 25 Mar. 2023.

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