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Volume : XVI, Issue : VII, August - 2026 “CUSTOMER PERCEPTION TOWARDS VALUE-ADDED SERVICES OF SELECTED COMMERCIAL BANKS: A COMPARATIVE STUDY OF SBI AND ICICI BANK IN CUDDALORE DISTRICT” Dr. Karunagaran M., Dr. Durairaj K. and Mr. S. Shanmugasundaram By : Laxmi Book Publication Abstract : The banking industry has undergone substantial transformation with the growth of information technology, electronic delivery channels and customer-oriented financial services. Keywords : Article : Cite This Article : Dr. Karunagaran M., Dr. Durairaj K. and Mr. S. Shanmugasundaram (2026). “CUSTOMER PERCEPTION TOWARDS VALUE-ADDED SERVICES OF SELECTED COMMERCIAL BANKS: A COMPARATIVE STUDY OF SBI AND ICICI BANK IN CUDDALORE DISTRICT”. Indian Streams Research Journal, Vol. XVI, Issue. VII, http://isrj.org/UploadedData/11925.pdf References : - Aktan, B., Teker, E., & Errosy, P. (2008). Changing face of banks and the evaluation of internet banking in Turkey. Journal of Internet Banking and Commerce, 14(1).
- Arora, S. (2008). Bank selection criteria: A comparative analysis of public, private and foreign sector bank customers. Abhigyan, 17(4), 29–33.
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