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Volume : XIII, Issue : VIII, September - 2023

A STUDY OF DIGITAL PAYMENT ADOPTION AND ITS INFLUENCE ON CONSUMER BUYING BEHAVIOUR

Prof. Amrish Jagannath Thakre, None

By : Laxmi Book Publication

Abstract :

India's financial technology (fintech) sector is rapidly evolving, driven by government initiatives, digital infrastructure, and the new post-pandemic consumer behaviour, making digital payment systems the cornerstone of retail transactions.

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Cite This Article :

Prof. Amrish Jagannath Thakre, None(2023). A STUDY OF DIGITAL PAYMENT ADOPTION AND ITS INFLUENCE ON CONSUMER BUYING BEHAVIOUR. Indian Streams Research Journal, Vol. XIII, Issue. VIII, http://isrj.org/UploadedData/11950.pdf

References :

  1. Al-Khayila, M. K., & Al-Thuneibat, A. (2021). The impact of digital payment systems on consumer behavior in retail stores. Journal of Retailing and Consumer Services, 62, 102640. https://doi.org/10.1016/j.jretconser.2021.102640
  2. Bansal, R., & Goel, S. (2022). Empirical investigation of mobile wallet adoption and post-adoption spending behavior among Indian consumers. International Journal of Bank Marketing, 40(5), 1012–1034. https://doi.org/10.1108/IJBM-09-2021-0421

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