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Volume : XVI, Issue : IX, October - 2026

“A STUDY OF CONSUMER BEHAVIOUR IN SELECTING MOBILE PHONES FROM CHIDAMBARAM TOWN”

Mr. G. Madhankumar, Dr. Durairaj K.

By : Laxmi Book Publication

Abstract :

The smartphone market offers consumers a wide range of brands, prices, and technological features, making mobile-phone selection an important consumer decision.

Keywords :


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Cite This Article :

Mr. G. Madhankumar, Dr. Durairaj K.(2026). “A STUDY OF CONSUMER BEHAVIOUR IN SELECTING MOBILE PHONES FROM CHIDAMBARAM TOWN”. Indian Streams Research Journal, Vol. XVI, Issue. IX, http://isrj.org/UploadedData/11983.pdf

References :

  1. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
  2. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

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