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Volume : III, Issue : II, March - 2013 MOTIVATIONS BEHIND ALCOHOL CONSUMPTION AND THE INCREASING
USE OF IT BY YOUTH IN PUNJAB
 Mohit Bhatara and Sushil Kumar Published By : Laxmi Book Publication Abstract : Alcohol use among young people is shaped not only by how much they drink but by what they expect drinking to achieve. This work synthesizes different peer-reviewed sources published in order to examine Cooper’s four-factor model of drinking motives, comprising enhancement, social, coping, and conformity motives, together with motives for nonuse, and to consider what this evidence can and cannot establish about youth in Punjab, India. Keywords : Article : Cite This Article : Mohit Bhatara and Sushil Kumar, (2013). MOTIVATIONS BEHIND ALCOHOL CONSUMPTION AND THE INCREASING
USE OF IT BY YOUTH IN PUNJAB
. Indian Streams Research Journal, Vol. III, Issue. II, http://oldisrj.lbp.world/UploadedData/2525.pdf References : - Armeli, S., Conner, T.S., Cullum, J., Tennen, H. (2010). A longitudinal analysis of drinking motives moderating the negative affect-drinking association among college students. Psychology of Addictive Behaviors, 24(1), 38-47.
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