Indian Streams Research Journal

International Recognized Multidisciplinary Research Journal

ISSN No : 2230-7850 Impact Factor : 5.1651 (UIF) [Yr. 2016]

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Mr. G. Madhankumar

ME, MBA Assistant Professor , Department of Management Studies, Adhiparasakthi Engineering College, Melmaruvathur.

ayisrj2022@gmail.com

Author's Introduction :

Mr. G. Madhankumar is a ME, MBA working as Assistant Professor at Department of Management Studies in Adhiparasakthi Engineering College, Melmaruvathur.

Research Contribution in ISRJ :

“A STUDY OF CONSUMER BEHAVIOUR IN SELECTING MOBILE PHONES FROM CHIDAMBARAM TOWN”
Dr. Durairaj K.
Published in : Volume : XVI, Issue : IX, October - 2026

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